Leaving for Vacation
« Going on holiday is a conditioned reflex. Personally, I’d rather not go away and focus on the things that really get me going »
Editorial illustration for Le Monde,
Intimités - Corps er âme.
The challenge was to suggest the feeling of departure without depicting the journey itself. The image creates a sense of displacement while keeping the journey intimate and personal.
Idea n° 1 was based on the developed by Parisians habits to defy social norms and push the use public spaces to their limit. Idea n° 2 capitalised on the "conditioned reflex" by depicting a family literally sleepwalk to their next holiday. Idea N° 3 proved to be the most effective, depicting an exotic place conveniently located on the roof of a Haussmann building. Because sometimes, the best private beach is hidden in plain sight.
