CASE STUDY
Barenbrug
Planting new Solutions
A visual world for Landscaping exhibition - Marketing campaign
Illustration created for Barenbrug's participation at Paysalia - leading exhibition for the Landscaping sector to showcase a new range of blends for public spaces use.
The Challenge
Barenbrug needed a visual asset able to communicate the breadth of its solutions across multiple markets and applications, from private gardens to public green spaces.
The image had to be welcoming, informative, interactive and adapted for motion design.
From Brief to Final
From the initial sketch to the final artwork. The scene was built up in layers, following a clear structure, to present the different spaces organically.
A Map of Solutions
Each area of the illustration
highlights a specific use of grass solutions, helping to quickly identify the right blend for a specific area while
communicating the benefits in an intuitive way.
Designed for Multiple Uses
The illustration was designed to be used across different media and formats while maintaining coherence and effectiveness.
The project in numbers:
The illustration was developed over 3 MONTHS, through 6 STAGES: zoning, sketches, outlines, colours, details and final delivery.
From the first thumbnail to the finished A2 ARTWORK with every element on separate layers, optimised for motion design.
Each stage was reviewed and validated before moving on to the next.
Credits - Art Direction and Motion Design: Julie Champenois - Brainshake Studio
